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First let me say that I have never spoken to anyone that was penalised by any search engine

Take part in the conversation and build a good reputation at the same time as you build backlinks

so don’t don’t simply post links to your site all over the web like a spammer.

If you do all of the above you will slowly build up a huge network of backlinks. Remember your reputation counts

Do link exchanges with other sites and blogs
Make comments on other blogs – contribute to the conversation, don’t SPAM
Post in forums
Post in newsgroups
Use article marketing
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